hexcrafted guide to

ETSY + EMAIL

Your free guide to using email marketing as an Etsy shop owner. Subscribe below and it will be delivered to your inbox, free!

    We respect your privacy. Unsubscribe at any time.

    "If you want to take your Etsy shop seriously, grow and make money on your own terms, then you can’t ignore email as a channel."

    Nicole St. Germain

    E-commerce Expert

    What you get:

    A 26 page guide that busts common Etsy myths, and gives you real tactics to build your email list and grow your revenue

    An overview of email marketing tech and suggestions for every budget (hint: you can get started for free!)

    An Action Plan with clear steps so you know where to start and what to do next

    Weekly & Quarterly Editorial Calendar with email topic suggestions and examples, plus blank versions so you can use it yourself

    peek inside: Practical templates you can use right away

    What is it about?

    Email marketing is such an important component of running your shop, but Etsy Shop Owners can be discouraged from using it by a vague terms of service, a confusing technical process, and just plain bad advice.

    I put together this guide after working with Etsy Shop Owners who didn't know all they could achieve with email. It covers the rules, the tech, and some real, concrete ideas on what emails to send and when to send them.

    peek inside: this guide is full of strategic advice and real tactics

    You'll learn:

    • how to build a list of potential customers directly on your shop
    • how to use email to encourage repeat purchases and increase the lifetime value of your customers
    • specific email ideas so you can engage with your list once a month or more
    • why email is the most important channel for true shop growth

    ABOUT ME:

    I'm Nicole. I’ve spent 6 years as a customer-facing growth strategist in house at some of the best apps for ecommerce and digital creators.

    I started hexcrafted, bespoke coaching services for online shops, because I don’t believe in a one size all approach. If you are a small, indie shop, we can help with product development and strategy, email marketing, average order value and lifetime value growth.